| Since everyone who has a website is vying for the top spot on the search engines, you need some solid SEO advice to get you there and keep you there.
None of what we are going to talk about here is hard but it could take some time to learn to do it well. Not only do visitors have to trust your site but the spiders for the search engines have to come to trust it as well.
The layout of your web page and the design has to be top notch or you may get slapped with having a suspicious looking website. If this happens you can kiss any high rankings good-bye and you may even get banned from the search engines altogether.
Keep your layout as simple as possible so it makes it easier for the search engines to like and then rank your page higher in the results pages.
Novices should remember that simple is better when it comes to SEO advice you want your website to be easy for potential customers to use and not confuse them with a jumbled mess.
The search engines use quite a bit of criteria for ranking websites and one aspect of this is they look to see how long people stay on your site. If you have a high bounce rate then your rankings will go down.
So far we see that you need to keep things simple and easy to use plus now you also have to keep things as interesting as possible so visitors remain for a certain amount of time before they leave your site.
This is where you need to make sure that the written content you include on your site is relevant to what you are selling and interesting enough for people to read it.
One good way to do this and be confident about the content on your site is to do a little research into what your potential customers want or need and provide it for them.
The best way I know to tell you how to do this is to tell you to make sure the keywords you are using are the best you can find relating to your product or service.
Now you have to know that keyword research is fairly time-consuming but very important to your business. You must know what terms are being used by searchers so you can optimize your site with them.
Keyword research is also an ongoing process. You must always make sure you are optimized with the current search terms that are being used as well.
If you get out of date with your keywords your site will lose popularity and you will go down in the rankings. Losing rank will also mean losing sales and you really cannot afford to lose sales.
Relevant keywords should be found in the URL, the title, the description and in the body of the written content you choose to include on your site. Be careful of keyword stuffing,though, the spiders will report negatively back to the search engines and your ranking will suffer for it.
This is just the beginning of the SEO advice you need to hear but it is also a good place to start. Learn as you go so you make sure to do it all correctly. |